Creativity with clarity, intention, and heart.

Hello. Welcome to my site. 

I’m a Creative Director who believes memorable brands are built at the intersection of strategy, storytelling, and design. My work is rooted in a simple idea: when we connect with people on a human level, we create more than campaigns—we create resonance.

I’ve led high-performing teams and shaped multi-channel campaigns that elevate brand presence to move the needle. My approach is collaborative, curious, and thoughtful. I listen closely, think holistically, and design with purpose.

Whether I’m helping launch a brand from the ground up or designing within an established identity, I focus on creating cohesive, intentional work that drives real connection—and results.

Recommendations

  • Carol is a wonderful leader and an incredible designer, simultaneously. I was fortunate enough to work for her at Fred Meyer Jewelers, where she proved everyday she was an inspiring manager - always able to bring out the best in those around her - in addition to being a talented designer.

    Brad Smith, Art Director

  • Carol is phenomenal at what she does because she's an expert communicator. Did I mention that she's also a blast to work with? No matter the project, no matter the client, Carol approaches every last detail with curiosity, precision, and vibrant energy. She is the best...

    Andrew Dahlquist, Copywriter

  • As we collaborated on various projects I learned how meticulous her eye is for detail and how helpful her guidance was. She has a calm, yet strong spirit and nothing seems to phase her.

    Jason Behnke, Graphic Designer / Illustrator

  • The true mark of a great mentor and creative director is the ability to work with different communication styles and processes from designers and clients, while staying true to a project and creative brief. Carol wields these with mastery and has proven to help guide, push, and develop both projects and the designers involved.

    Bryant Hernandez-Aguilar, Designer

  • Brand Storyteller

    Whether creating an experience, or bringing a brand to life, I build visual stories that connect—rooted in strategy, shaped by design, and told with intention. I think in systems but care about the moments.

  • Problem Solver

    I’ve designed websites promoted during the Super Bowl, branded a Portland landmark, and turned retail finishes into brand moments. Big stages or tiny details, I love a good puzzle. If I don’t know how yet, I’ll figure it out—and make it count.

  • Strategic Leader

    I turn big-picture thinking into action—bridging vision with execution. I rally teams around the why, sharpen briefs into roadmaps, and keep the work grounded in strategy from kickoff to launch.